Census Growth for Skilled Nursing Facilities
The marketing team your building doesn't have.
Post-acute operators don't get paid in likes and impressions. They get paid in admissions. BedLaunch is the marketing team behind your census, and we built this working inside a company that grew from four buildings to more than forty.
Read what we're finding
A 60-bed facility running 12 beds short costs roughly $2.3 million a year.
The biggest operators have marketing teams behind their growth.
We'll be yours.
The problem
Most of the deciding happens before anyone calls you.
Most of that is settled before anyone sees your building. That is the part we work on.
01
Families compare facilities from a hospital room at eleven at night, and most of them never pick up the phone.
02
Case managers work from a short list, under time pressure, with a discharge waiting.
03
The building six minutes away with the newer therapy gym photographs better than yours, and that is often as far as the comparison gets.
04
The average facility marketing director is one person covering more hospitals, physicians, and community contacts than any one person reasonably can.
How we work
We walk the whole path to an admission. In person.
Stage 01 · Before
Before they find you
A family searching at midnight, a case manager pulling up your name between discharges. We make sure what they find looks like the care you actually give.
Stage 02 · The choice
When someone has to choose you
This is the part software cannot do. We go into the hospitals with your marketing director, sit down with the people sending referrals, and find out what is really driving where those patients go.
Stage 03 · After
After the referral arrives
Response time, decline patterns, the tour, the follow-up nobody had time to make. This is where most buildings quietly lose admissions they already earned.
Every building is different, and no two need the same things. Whatever is getting in the way of admissions is what we work on.
1%
Share of the difference in occupancy explained by CMS star rating
~2x
Stronger signal from nurse turnover, alone
We analyzed 14,695 skilled nursing facilities
Your star rating is not why your beds are empty.
Across every certified facility in the country, star rating explains about 1% of the difference in occupancy. Nurse turnover tracks nearly twice as strongly, and neither one is the whole story.
Behind BedLaunch
Robert Tanner spent ten years as the marketing department inside a skilled nursing operating company, joining when it had four buildings and leaving as Vice President of Brand and Culture with more than forty. For most of that time he was the only marketing resource at the corporate level, supporting facility marketing directors across the portfolio, running census initiatives, and going out into the hospitals and the community alongside them.
BedLaunch brings that same support to independent operators, along with the developers, designers, and video team a single facility could never keep on payroll.
More about our team
See what your referral sources see.
We’ll analyze the first impressions you’re already making, and see where the opportunities lie. See what patients and families are seeing and thinking before they set food in your building.
You'll leave with the picture whether or not we ever work together