Fill the beds you have
Case managers and families look you up before they call. We make sure what they find is current, fast and worth a tour.
- Website design and hosting
- Google Business Profile and reviews
- Virtual tour video
- Referral leave-behinds
Census consulting for nursing homes
A second set of eyes on why beds sit empty, from someone who spent ten years helping a skilled nursing operator fill buildings and add new ones.
Where we start
Census problems usually show up in one of a few places. We look at each one with you.
Admissions and referral analysis
Where your referrals come from, how many you accept, how fast you respond and where inquiries fall through. We use your numbers alongside public CMS data for your market.
Marketing director coaching
Ride-alongs, call planning and practical training for marketers and admissions staff. Robert has trained marketing teams across several states.
Hospital-ready materials
Clinical capability sheets, leave-behinds and short presentations that show case managers what your building can handle.
New and turnaround buildings
A census plan for a building you just acquired or a new administrator stepping into a tough situation: first 90 days, referral map and the basics to fix first.
On-site consulting and marketer ride-alongs
Need a more hands-on approach? We come to your building to find the gaps in your admissions workflow and tour path, then ride along with your marketer to hear how referral partners really feel about you.
Most operators start with a call and a remote review. If a visit makes sense, we plan it around your building. For groups, we can visit several buildings and compare what's working across them.
What a visit can include
- Admissions workflow review: how inquiries are answered, how fast referrals get a yes and where they fall through
- Tour path walkthrough: your building through a family's eyes, from the parking lot to the room
- Marketer ride-alongs to hospitals, physicians and other referral partners
- Training for your marketer and admissions staff
- A short written summary with the fixes to make first
How we think: census grows three ways.
Everything we make, from a rack card to a welcome video, has to earn its place by moving one of these.
Improve your skilled mix
Short-term rehab referrals follow confidence in your clinical team. We help your marketer show hospitals and physicians what your building can handle.
- Clinical capability materials
- Admissions and referral analysis
- Hospital-ready presentations
- Marketer coaching
Add the beds you want
Operators grow when staff, referral partners and sellers already trust their name. We built that kind of brand at Eduro as it grew from 4 buildings to 40+.
- Operator and facility branding
- Recruiting and retention with BedLaunch Talent
- Culture and recognition programs
- New-building launches
Why star ratings aren't the whole story
Our study of 14,396 rated U.S. skilled nursing facilities found that the CMS star rating explains only about 1% of the difference in occupancy. Nursing staff turnover predicted occupancy nearly twice as strongly. Keep working on your stars, but don't wait on them to market.
Consulting questions
What does a nursing home census consultant do?
A census consultant looks at how a skilled nursing facility earns admissions: referral sources, response time, reputation, marketing materials and the marketer's routine. Then they help the team fix the biggest gaps first.
Do you work on site?
Yes. Most engagements start remotely with data and calls. When a building needs a closer look, we come on site to review the admissions workflow and tour path, ride along with the marketer and train the team.
What is a marketer ride-along?
We spend a day in the field with your marketer, visiting hospitals, physicians and other referral partners. We see how your building is received, hear what case managers say about you and coach your marketer between visits.
Is consulting part of the Marketing Assistant program?
Consulting is separate, and it pairs well with the program. On a call we'll recommend what fits your building.
What clients say
It was a pleasure to work with Robert personally. He was really patient with me, and gave great input and feedback.
Quotes are from our public Google reviews. Read them all on Google (opens in a new tab)
Talk with Robert for 20 minutes
In 20 minutes you'll get an honest outside look at your building and a clear recommendation, whether or not we work together.
- A real conversation with Robert, not a sales pitch
- A quick look at your building's website and online presence
- A clear price if we're a fit, and no pressure if we're not
Prefer the phone? Call (801) 441-2535 or email hello@bedlaunch.com.