Free resources for nursing home leaders
Checklists, research and practical guides for administrators, marketers and operators. Everything is free; downloads come to your inbox.
The Section 504 website checklist for nursing homes
Under the HHS Section 504 rule, providers that receive federal funds, including most nursing homes, need websites that meet WCAG 2.1 AA. With 15 or more employees, the deadline is May 11, 2027. This checklist shows what to check, in plain language.
Marketing tips for nursing home leaders
Practical ideas on census, referrals, websites, video and staffing, from the field. Sent regularly, never sold, easy to leave.
Research and articles
Why Culture Matters in a Skilled Nursing Facility
Culture is the single most underrated driver of census in skilled nursing. That sounds like a stretch until you look at the data: nursing staff turnover correlates with occupancy nearly twice as strongly as your CMS star rating does. I’m the former VP of Brand and Culture at Eduro Healthcare, where I spent ten years while we grew from 4 facilities to more than 40. I watched culture get built, I watched what it did to our buildings, and I can tell you it was never about ping pong tables.
Do CMS star ratings affect nursing home occupancy?
We analyzed all 14,695 Medicare and Medicaid certified skilled nursing facilities in the United States using the June 2026 CMS Provider Information release. Overall star rating explains roughly 1% of the variation in occupancy. Nursing staff turnover correlates nearly twice as strongly.