About / Robert Tanner
Robert Tanner
Founder of BedLaunch. Former VP of Brand & Culture at Eduro Healthcare. Robert grew up volunteering in the nursing homes his father ran.
Background
For ten years Robert led brand, marketing and culture at Eduro Healthcare, a multi-state skilled nursing operator. He built the function from scratch and supported the company's growth from 4 buildings to more than 40, managing marketing for more than 50 buildings over that time.
His work covered the full picture of census: facility websites and branding, referral materials, marketing director training, recruiting kits for about 40 buildings, retention and recognition programs, company events and video.
Robert has also worked at an assisted living community and at a hospital, and he has marketed home health and hospice agencies, so he knows long-term care from more than one side.
He founded BedLaunch to bring that same support to independent buildings and growing operators, without the cost of building a corporate marketing team.
Education
B.S. in Public Health from Brigham Young University, specializing in Gerontology. Robert speaks fluent Spanish.
Writing and speaking
Robert writes about census, referrals and culture in skilled nursing. He is a contributor to McKnight's Long-Term Care News and has trained marketing directors, administrators and HR teams across several states.
- RoleFounder, BedLaunch
- PreviouslyVP of Brand & Culture, Eduro Healthcare
- ResearchCMS study of all 14,695 U.S. nursing homes
- EducationB.S. Public Health, BYU, specializing in Gerontology
- LanguagesEnglish and Spanish
- Based inSalt Lake City, Utah
Find Robert online
Articles by Robert
Why Culture Matters in a Skilled Nursing Facility
Culture is the single most underrated driver of census in skilled nursing. That sounds like a stretch until you look at the data: nursing staff turnover correlates with occupancy nearly twice as strongly as your CMS star rating does. I’m the former VP of Brand and Culture at Eduro Healthcare, where I spent ten years while we grew from 4 facilities to more than 40. I watched culture get built, I watched what it did to our buildings, and I can tell you it was never about ping pong tables.
Do CMS star ratings affect nursing home occupancy?
We analyzed all 14,695 Medicare and Medicaid certified skilled nursing facilities in the United States using the June 2026 CMS Provider Information release. Overall star rating explains roughly 1% of the variation in occupancy. Nursing staff turnover correlates nearly twice as strongly.
Talk with Robert
In 20 minutes you'll get an honest outside look at your building and a clear recommendation, whether or not we work together.
- A real conversation with Robert, not a sales pitch
- A quick look at your building's website and online presence
- A clear price if we're a fit, and no pressure if we're not
Prefer the phone? Call (801) 441-2535 or email hello@bedlaunch.com.