Marketing for assisted living and senior living communities
Video, photos, websites and print for assisted living, memory care and independent living, from a team that has worked inside senior care. Families see your people and your community before they ever schedule a tour.
What we do for senior living
Pick one project or bundle a few. Most communities start with video, because it gets used everywhere: your website, social, tours, referral partners and recruiting.
Video and photography
Community tours, resident and family stories, memory care walkthroughs, staff spotlights and recruiting videos. Filmed on site with your real people, plus updated photos of rooms, dining and activities.
How a shoot worksWebsites
Fast, accessible websites for independent communities and small groups. If your parent company runs the website, we supply the video, photos and copy your corporate team needs.
Our website approachPrint, lobby TV and recruiting
Brochures, move-in packets, event flyers, lobby TV slides and job-fair kits. Recruiting content that helps you hire and keep caregivers.
Recruiting and retentionPart of a larger company? We work with your corporate team.
More than half of U.S. assisted living communities belong to a chain of two or more communities. Their websites and brand standards often live at the corporate office, but the photos and video still have to come from your building.
- We follow your brand guidelines and file formats
- Delivered in the sizes your corporate website and social team ask for
- Releases and resident consent handled before anyone is on camera
- One shoot day can cover marketing, social and recruiting
Source: National Center for Assisted Living, Facts and Figures: 57.3% of assisted living communities are chain-affiliated (two or more communities) and 42.7% are independently owned.
Experience across senior care
Robert Tanner has worked at an assisted living community and at a hospital, and he has marketed home health and hospice agencies. He also spent ten years at Eduro Healthcare and is its former VP of Brand & Culture.
He has filmed professional video for assisted living in Utah and knows what families ask on a tour, what a move-in coordinator needs, and how hard it is to hire caregivers. Skilled nursing is where most of our work is; senior living is the same people, the same families and many of the same problems.
Senior living marketing questions
Do you only work with nursing homes?
No. Skilled nursing is our main focus, and we also work with assisted living, memory care and independent living communities, plus home health and hospice agencies.
Our corporate office runs our website. Can you still help?
Yes. Many communities are part of a larger company. We create the video, photos and print your community needs and deliver them in the formats your corporate team asks for.
What kinds of senior living videos do you make?
Community tours, memory care walkthroughs, resident and family stories, staff spotlights, recruiting videos and short clips for social media and lobby TV.
How do you protect residents' privacy on camera?
Residents appear only with signed consent, and no health information goes on camera. We plan shots with your team before the shoot day.
Do you travel?
Yes. BedLaunch is based in Salt Lake City, Utah, and travels for on-site video and photo shoots across the U.S.
How much does it cost?
It depends on what you need and where you are. We share pricing on a free 20-minute call, and you leave with a clear quote.
What clients say
Robert was an amazing photographer. I felt really comfortable and the pictures turned out incredible.
He was very professional, kind and a joy to work with. I was/am very impressed by his eye for getting great footage!
Quotes are from our public Google reviews. Read them all on Google (opens in a new tab)
Talk about your community
In 20 minutes you'll get an honest outside look at your building and a clear recommendation, whether or not we work together.
- A real conversation with Robert, not a sales pitch
- A quick look at your building's website and online presence
- A clear price if we're a fit, and no pressure if we're not
Prefer the phone? Call (801) 441-2535 or email hello@bedlaunch.com.